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Good luck with your rebranding and relaunch. This is a worthwhile and needed endeavor you are undertaking. I, like many others, have 'lost' family members to propaganda-fueled disinformation and appeals to fear and hatred that have warped their world view. We simply must find another and better way to conduct politics if we are to flourish as a nation--and it sounds like your approach could be part of that solution. Wishing you all the best!

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